Why this page exists

Product descriptions online are often written to sell rather than to help. Or written in a way that leaves you knowing less than before.

So it seems worth setting out plainly what rules we write by, and what we deliberately leave out.

The rules we follow

Mechanism before benefits. If you know how something works, it becomes obvious why it has to be taken in a particular way. So we start by explaining what happens in the body.

The inconvenient parts stay visible. Side effects, interactions and contraindications do not get buried at the bottom in small type. They are part of the text, because they are frequenly what matters most.

No claims a medicine cannot meet. We do not stretch indications or imply an effect on something the product is not for.

Clear about when to see someone. Most of our pages include a section on the symptoms where ordering another product is the wrong move.

What you will not find in our text

• Invented testimonials from satisfied customers
• Patient stories that did not happen
• Experts cited who do not exist
• Figures and statistics with nothing behind them
• Scaring people in order to sell something
• Sentences that sound authoritative and say nothing

The last one takes the most effort. It is easy to write a paragraph that looks professional and carries no information at all. We cut those.

Where the information comes from

We work from information about active substances: how they act, how the body processes them, what they interact with, and what adverse effects are documented.

Where the evidence is genuinely unclear, we say so rather than performing certainty.

Where possible, pages carry links to source material so you can read further.

What these pages are not

They are not medical advice and they do not replace an examination.

A description can explain how a substance works and what to be careful about. It does not know what else you take, how your liver and kidneys are functioning, what your test results showed, or what your history is.

Which is why, for anything more than a minor problem, a conversation with someone who can see all of that is more useful than another article.

Found an error?

Tell us. We correct pages when someone points out an inaccuracy, and when what is known about a medicine changes.

Fixing a description is better than leaving something in it that could mislead someone.